TRANSFORMASI DIGITAL SEBAGAI DETERMINAN KUALITASPENGAMBILAN KEPUTUSAN MANAJERIAL: ANALISIS EFISIENSI EKONOMI PADA PERUSAHAAN MANUFAKTUR

Fahmi  Susanti; Ilmi  Azmi; Arjunsing Mandala  Putra

doi:10.58174/aent5810

Authors

Fahmi Susanti Universitas Pamulang
Ilmi Azmi Universitas Pamulang
Arjunsing Mandala Putra Universitas Pamulang

DOI:

https://doi.org/10.58174/aent5810

Keywords:

Digital Transformation; Managerial Decision-Making; Economic Efficiency; Manufacturing; Artificial Intelligence

Abstract

The massive digital transformation taking place over the past decade has fundamentally changed how manufacturing companies collect, process, and use information as the basis for managerial decision-making that determines economic efficiency and long-term competitiveness. This study aims to analyze the role of digital transformation as a determinant of managerial decision-making quality and its impact on the economic efficiency of manufacturing companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employs a descriptive-associative quantitative approach with panel data from 55 manufacturing companies, analyzed using Fixed Effect Model panel data regression with comprehensive classical assumption testing. Results confirm that digital transformation has a positive and significant effect on managerial decision-making quality (β = 0.487; p < 0.001) measured through accuracy, speed, and data-driven dimensions; as well as a significant positive effect on economic efficiency proxied through Total Factor Productivity (TFP) and Operating Efficiency Ratio (OER). Investments in artificial intelligence and data analytics technologies prove to be the digital transformation components with the greatest impact on decision quality. This research affirms that digital transformation is not merely technology adoption but a paradigm shift in data-driven decision-making that fundamentally enhances corporate efficiency and competitiveness.

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