ANALISIS PENGARUH EFISIENSI BIAYA PRODUKSI DAN PENETAPAN HARGA JUAL TERHADAP PROFITABILITAS: STUDI EMPIRIS PADA PERUSAHAAN RITEL

Kaesya Zahra  Zalsabila; Zahra Azka  Apriana

doi:10.58174/s15d4v63

Authors

Kaesya Zahra Zalsabila Universitas Pamulang
Zahra Azka Apriana Universitas Pamulang

DOI:

https://doi.org/10.58174/s15d4v63

Keywords:

Production Cost Efficiency; Selling Price Determination; Profitability; ROA; Retail Company

Abstract

Profitability is a key financial performance indicator that determines the sustainability and competitiveness of retail companies in an increasingly competitive business environment. This study aims to analyze the influence of production cost efficiency and selling price determination on the profitability of retail companies, both partially and simultaneously. A quantitative approach with multiple linear regression analysis based on secondary data from financial statements was used as the primary methodological strategy. The research sample consists of 15 retail companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period, selected through purposive sampling, yielding 75 observation units. Profitability is measured using Return on Assets (ROA), production cost efficiency through the Cost of Goods Sold to Net Sales ratio (COGS/Sales), and selling price determination through Gross Profit Margin (GPM). Hypothesis testing was conducted using partial t-tests and simultaneous F-tests at a 5% significance level. The results show that production cost efficiency has a negative and significant effect on profitability (β = −0.512, t = −6.124, p < 0.001), while selling price determination has a positive and significant effect (β = 0.447, t = 5.381, p < 0.001). Simultaneously, both variables significantly influence profitability with F-count = 58.743 (p < 0.001) and R² = 0.618. These findings affirm that retail companies that successfully suppress production costs efficiently while strategically determining selling prices will achieve higher and more sustainable profitability.

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