Jurnal Abdimas Inovasi, Teknologi, dan Sinergi Indonesia
type: channel
description: meta
language: en
publication name: Jurnal Abdimas Inovasi, Teknologi, dan Sinergi Indonesia
items: Pemberdayaan UMKM Kuliner melalui Pendampingan Branding dan Pemasaran Digital pada “Kedai Mamah Amoy”
items: MEMBANGUN KOMPETENSI MANAJEMEN BISNIS DIGITAL: FONDASI KEWIRAUSAHAAN UNTUK SISWA SMK DARUR ROJA
items: PEREMPUAN BERDAYA: PROGRAM MANAJEMEN DIRI DAN PERENCANAAN KARIR UNTUK SISWI SMK CINERE
items: Deteksi Dini Risiko Gizi Kurang pada Anak melalui Pemeriksaan Antropometri di Tingkat Masyarakat Gunung Kidul
items: Penguatan Pengetahuan Ibu tentang Tumbuh Kembang Anak melalui Media Pembelajaran Visual di Kegiatan Masyarakat Padukuhan Jetis Gunung Kidul
items: Penguatan Literasi Kesehatan Ibu dan Kader melalui Metode Diskusi Partisipatif di Komunitas Desa Jetis Gunung Kidul
items: Peningkatan Status Gizi Anak melalui Edukasi Ibu dan Pemberian Makanan Tambahan Berbasis Komunitas Desa
items: Pelatihan Pemanfaatan Bahan Alami sebagai Produk Kesehatan dan Pertanian Ramah Lingkungan di Masyarakat Desa Jetis, Gunung Kidul
items: MEMBENTUK ENTREPRENEUR MUDA DIGITAL: PROGRAM PELATIHAN MANAJEMEN BISNIS DAN DIGITAL MARKETING UNTUK SISWA SMK CINERE
items: PENGUATAN KEWIRAUSAHAAN DIGITAL, MANAJEMEN DIRI, DAN PERENCANAAN KARIER UNTUK MENYIAPKAN LULUSAN SMK DARUR ROJA YANG BERDAYA SAING
items: LITERASI KEUANGAN DAN DIGITAL MARKETING SEBAGAI PENGGERAK MINAT WIRAUSAHA: PENGABDIAN MASYARAKAT PADA PELAJAR SMK DI YAYASAN PEMBANGUNAN MASYARAKAT SEJAHTERA TANGERANG SELATAN

Pemberdayaan UMKM Kuliner melalui Pendampingan Branding dan Pemasaran Digital pada “Kedai Mamah Amoy”
type: item
description: Kedai Mamah Amoy is a micro, small, and medium-sized culinary enterprise (MSME) located in Garut Village, Garut Kota Subdistrict, Garut Regency. Although it offers signature dishes such as chicken noodles, meatballs, corndogs, and seblak with excellent flavors, the business faces classic challenges in the form of limited brand identity and marketing that relies solely on local customers. This Community Service (PKM) activity aims to empower Mamah Amoy’s Café through intensive mentoring in visual branding and digital marketing strategies. Implementation methods include outreach, training in logo and packaging design, creation of a new signboard, optimization of the business Instagram account, registration on Google Maps, and training in product photography using smartphones. The results of the activity showed a significant improvement in the physical appearance of the shop, the number of social media followers, market reach, and sales revenue. This program demonstrates that a participatory approach to branding development and simple digitalization can transform traditional culinary SMEs into more competitive businesses in the digital economy era
subject: Articles
  topic: section
subject: UMKM Kuliner, Branding, Pemasaran Digital, Kedai Mamah Amoy, Pengabdian Masyarakat
  topic: keywords
subject: Culinary SMEs, Branding, Digital Marketing, Mamah Amoy’s Shop, Community Service
  topic: keywords
creator: Bambang Sutarto
creator: Yanurianto Yanurianto
rights: Copyright (c) 2026 Bambang Sutarto, Yanurianto Yanurianto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-28
publication date: 2026-02-28
starting page: 161
ending page: 166
doi: 10.58174/bn3rsv78

MEMBANGUN KOMPETENSI MANAJEMEN BISNIS DIGITAL: FONDASI KEWIRAUSAHAAN UNTUK SISWA SMK DARUR ROJA
type: item
description: The rapid development of digital technology has led to significant changes across various sectors, including business and entrepreneurship. This situation requires an improvement in human resource competencies, especially for vocational high school (SMK) students, so they can adapt and compete in the digital economy era. SMK students have great potential to develop entrepreneurial spirit because they are equipped with practical skills according to their respective fields of expertise. However, several challenges remain, such as limited understanding of business management, low digital literacy, and lack of experience in utilizing technology as a tool to support business activities. This community service program aims to enhance students’ knowledge and skills in business management, foster entrepreneurial motivation, and introduce the use of digital technology in business practices. The implementation method uses a structured training approach, including lectures to deliver fundamental concepts, interactive discussions to deepen participants’ understanding, demonstrations of digital platforms for business, and evaluations to assess the level of comprehension and the effectiveness of the program. The results of this activity indicate a significant improvement in students’ understanding of basic business management concepts, such as business planning, marketing strategies, and simple financial management. In addition, students show increased awareness of business opportunities that can be developed through digital technology, including the use of social media and online marketplaces. Therefore, this program is expected to serve as an initial step in shaping a generation of young individuals who are independent, creative, and well-prepared to face the challenges of the digital era.
subject: Articles
  topic: section
subject: Business Management, Entrepreneurship, Vocational High School, Digital Economy
  topic: keywords
creator: Anisya Suryawan Putri
creator: Flaviana Ilma
creator: Tya Amelia
creator: Fahmi Susanti
rights: Copyright (c) 2026 Anisya Suryawan Putri, Flaviana Ilma, Tya Amelia, Fahmi Susanti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 517
ending page: 528
doi: 10.58174/1gmmf581

PEREMPUAN BERDAYA: PROGRAM MANAJEMEN DIRI DAN PERENCANAAN KARIR UNTUK SISWI SMK CINERE
type: item
description: rapid growth of the digital economy has brought significant changes to education, employment, and entrepreneurship, particularly for vocational students who must be equipped with technical competencies, interpersonal skills, entrepreneurial spirit, self-management, and career planning. This community service report presents the implementation of the "Perempuan Berdaya" program at SMK Darur Roja Cinere, Depok, West Java, which aimed to foster digital entrepreneurship awareness, strengthen self-management skills, and build career planning readiness among female students. The program ran for eight weeks through a series of direct seminars, interactive training sessions, group discussions, and self-development simulations involving 35 eleventh-grade female students. Topics covered included digital entrepreneurship, personal potential development, time management, workplace ethics, and the use of digital media as a business tool. The results showed notable improvements: understanding of digital entrepreneurship increased by 86%, self-management skills grew by 81%, and career planning motivation rose by 84%. Participants also demonstrated greater confidence in setting future goals and identifying digital business opportunities. These findings confirm that integrating entrepreneurial values with self-management training and career planning is effective in preparing female vocational students to face the challenges of the digital economy. Continued collaboration among schools, higher education institutions, and industry is recommended to sustain this impact.
subject: Articles
  topic: section
subject: women empowerment, digital entrepreneurship, self-management, career planning, vocational female students, digital economy
  topic: keywords
creator: Ramanda Putra
creator: Arum Wulandari
creator: Sinta Defi Anjani
creator: Fahmi Susanti
rights: Copyright (c) 2026 Ramanda Putra, Arum Wulandari, Sinta Defi Anjani, Fahmi Susanti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 508
ending page: 516
doi: 10.58174/j7zwwc23

Deteksi Dini Risiko Gizi Kurang pada Anak melalui Pemeriksaan Antropometri di Tingkat Masyarakat Gunung Kidul
type: item
description: <span id="tgtAlignment_0" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">Nutrition<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #eff6ff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <span id="tgtAlignment_1" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">problems<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI…
subject: Articles
  topic: section
subject: Early detection, malnutrition, anthropometry, toddlers, community empowerment.
  topic: keywords
subject: deteksi dini, gizi kurang, antropometri, balita, pemberdayaan masyarakat.
  topic: keywords
creator: Lilis Suryani
creator: akhmad Akbar
rights: Copyright (c) 2026 Lilis Suryani, akhmad Akbar https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 384
ending page: 390
doi: 10.58174/50192j30

Penguatan Pengetahuan Ibu tentang Tumbuh Kembang Anak melalui Media Pembelajaran Visual di Kegiatan Masyarakat Padukuhan Jetis Gunung Kidul
type: item
description: This community service activity aims to improve mothers’ knowledge of child growth and development through the use of visual learning materials during community activities in Padukuhan Jetis, Gunung Kidul. Child growth and development is a critical aspect influenced by the interaction of genetic and environmental factors, where the mother’s role as the primary caregiver is crucial in providing stimulation, care, and meeting the child’s nutritional and health needs. A common challenge is the limited knowledge mothers have regarding optimal child-rearing practices and monitoring of child development. The methods used in this activity included educational outreach with a participatory approach and the use of visual media to facilitate participants’ understanding. The results of the activity showed an increase in mothers’ understanding of the importance of growth and development stimulation, appropriate parenting practices, and meeting children’s basic needs after participating in the educational activity. Thus, the use of visual learning media in community activities has proven effective as a strategy to improve maternal health literacy and support optimal early childhood development.
subject: Articles
  topic: section
subject: pengabdian masyarakat, tumbuh kembang anak, pengetahuan ibu, media pembelajaran visual, edukasi kesehatan
  topic: keywords
creator: Ayi Najmul Hidayat
creator: Mahmudi Mahmudi
rights: Copyright (c) 2026 Ayi Najmul Hidayat, Mahmudi Mahmudi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 361
ending page: 368
doi: 10.58174/0qtwmr89

Penguatan Literasi Kesehatan Ibu dan Kader melalui Metode Diskusi Partisipatif di Komunitas Desa Jetis Gunung Kidul
type: item
description: <span id="tgtAlignment_0" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">Maternal<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #eff6ff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <span id="tgtAlignment_1" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">and<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -ap…
subject: Articles
  topic: section
subject: health literacy, mothers and children, health cadres, participatory discussions, community service.
  topic: keywords
subject: literasi kesehatan, ibu dan anak, kader kesehatan, diskusi partisipatif, pengabdian masyarakat.
  topic: keywords
creator: Hadi Winata Winata
creator: Sutrisno Sutrisno
rights: Copyright (c) 2026 Hadi Winata, Sutrisno https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 369
ending page: 376
doi: 10.58174/4agkd651

Peningkatan Status Gizi Anak melalui Edukasi Ibu dan Pemberian Makanan Tambahan Berbasis Komunitas Desa
type: item
description: <span id="tgtAlignment_0" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">The<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #eff6ff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <span id="tgtAlignment_1" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">problem<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -app…
subject: Articles
  topic: section
subject: Child nutritional status, maternal education, supplemental nutrition, community-based, stunting prevention.
  topic: keywords
subject: status gizi anak, edukasi ibu, makanan tambahan, berbasis komunitas, pencegahan stunting.
  topic: keywords
creator: Endang Nurita
creator: Reinardus Dwi Prio Christianto
rights: Copyright (c) 2026 Endang Nurita, Reinardus Dwi Prio Christianto https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 377
ending page: 383
doi: 10.58174/s6wvm693

Pelatihan Pemanfaatan Bahan Alami sebagai Produk Kesehatan dan Pertanian Ramah Lingkungan di Masyarakat Desa Jetis, Gunung Kidul
type: item
description: <span id="tgtAlignment_0" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">Community<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #eff6ff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <span id="tgtAlignment_1" class="ts-alignment-element" style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI', -apple-system, BlinkMacSystemFont, Roboto, 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: transparent; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" data-is-focusable="true">service<span style="color: #000000; font-family: 'Segoe UI Web (West European)', 'Segoe UI'…
subject: Articles
  topic: section
subject: community empowerment, natural materials, organic fertilizers, environmentally friendly agriculture, village capacity.
  topic: keywords
subject: pemberdayaan masyarakat, bahan alami, pupuk organik, pertanian ramah lingkungan, kapasitas desa.
  topic: keywords
creator: Paeno Paeno
creator: Ratnawati Ratnawati
rights: Copyright (c) 2026 Paeno, Ratnawti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 391
ending page: 395
doi: 10.58174/g2jphn42

MEMBENTUK ENTREPRENEUR MUDA DIGITAL: PROGRAM PELATIHAN MANAJEMEN BISNIS DAN DIGITAL MARKETING UNTUK SISWA SMK CINERE
type: item
description: The rapid development of digital technology has significantly transformed economic activities, especially in entrepreneurship and business management. The younger generation, particularly vocational high school students, needs to be equipped with entrepreneurial competence, business management skills, and digital marketing abilities to face increasingly competitive challenges. However, many students still have limited understanding of how to start a business, manage finances, and utilize digital media for marketing purposes. Therefore, this community service activity aimed to develop young digital entrepreneurs through training in business management and digital marketing for students of SMK Cinere. The activity was carried out at SMK Darur Roja involving 66 students. The methods used included seminars, interactive training, business simulations, group discussions, question and answer sessions, and evaluation through pre-test and post-test. The training materials covered entrepreneurial mindset, business opportunity analysis, basic financial management, branding strategies, social media marketing, marketplace utilization, and customer service management. The results showed a significant increase in students’ understanding of entrepreneurship by 34%, business management by 31%, and digital marketing skills by 37%. Students also became more confident in creating business ideas and utilizing technology as a source of income. In conclusion, this program successfully improved students’ entrepreneurial readiness and encouraged them to become adaptive, innovative, and competitive young entrepreneurs in the digital era. Continuous collaboration between schools and universities is needed to sustain similar programs in the future.
subject: Articles
  topic: section
subject: digital entrepreneur, business management, digital marketing, vocational students, entrepreneurship
  topic: keywords
creator: Thimothy Henokh Parasian
creator: Fabiola Raeng
creator: Liyani Liyani
creator: Fahmi Susanti
rights: Copyright (c) 2026 Thimothy Henokh Parasian, Fabiola Raeng, Liyani, Fahmi Susanti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 500
ending page: 507
doi: 10.58174/qbnrvk67

PENGUATAN KEWIRAUSAHAAN DIGITAL, MANAJEMEN DIRI, DAN PERENCANAAN KARIER UNTUK MENYIAPKAN LULUSAN SMK DARUR ROJA YANG BERDAYA SAING
type: item
description: The development of digital technology has significantly transformed various aspects of life, especially in education, employment, and entrepreneurship. The digital economy era requires young generations, particularly vocational high school students, to possess technical competence, interpersonal skills, entrepreneurial spirit, self-management abilities, and proper career planning. However, based on initial observations at SMK Darur Roja, several problems were identified, such as low self-awareness, lack of work readiness, weak time management, and limited motivation to utilize digital business opportunities. Therefore, this community service program aimed to foster digital entrepreneurship, improve self-management skills, and build students’ awareness of career planning as preparation for digital economic challenges. The implementation methods included educational seminars, interactive training, group discussions, self-development simulations, and assistance in preparing simple career plans. Materials covered entrepreneurship in the digital era, self-development strategies, time management, courage to seize opportunities, internship readiness, workplace ethics, and the use of digital media as business tools. Participants consisted of 66 grade XI students. The results showed an increase in students’ understanding of digital entrepreneurship by 86%, self-management skills by 81%, and career planning motivation by 84%. Students also became more confident in determining their future goals and understanding digital business opportunities. In conclusion, the internalization of entrepreneurial values combined with self-management and career planning training was effective in preparing vocational students to face digital economic challenges. Similar programs should be continuously implemented through collaboration between schools, universities, and industries.
subject: Articles
  topic: section
subject: digital entrepreneurship, self-management, career planning, vocational students, digital economy
  topic: keywords
creator: Sakarias Jesan
creator: Indah Wulandari
creator: Desi Wulandari
creator: Fahmi Susanti
rights: Copyright (c) 2026 Sakarias Jesan, Indah Wulandari, Desi Wulandari, Fahmi Susanti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 491
ending page: 499
doi: 10.58174/jsn6ph83

LITERASI KEUANGAN DAN DIGITAL MARKETING SEBAGAI PENGGERAK MINAT WIRAUSAHA: PENGABDIAN MASYARAKAT PADA PELAJAR SMK DI YAYASAN PEMBANGUNAN MASYARAKAT SEJAHTERA TANGERANG SELATAN
type: item
description: Human The low entrepreneurial interest among vocational high school students poses a challenge in the digital era, which is full of business opportunities. Limited understanding of financial literacy and digital marketing causes most students to be more oriented as job seekers rather than job creators. This community service activity aims to enhance students' understanding and skills in financial literacy and digital marketing to encourage entrepreneurial interest in the digital era. The implementation method includes material presentations, interactive discussions, and evaluation through pre-test and post-test involving 25 participants from Yayasan Pembangunan Masyarakat Sejahtera (YPMS) South Tangerang. The results show a significant increase in students' understanding of business financial management and utilization of digital platforms for marketing. Activity evaluation obtained an average score of 4.46 with an excellent category, indicating that this program is effective in increasing entrepreneurial knowledge and motivation. In conclusion, financial literacy and digital marketing education have proven to play an important role in fostering the entrepreneurial spirit of vocational students and equipping them with practical skills relevant to starting independent businesses in the digital era
subject: Articles
  topic: section
subject: Literasi Keuangan, Digital Marketing, Minat Wirausaha, Pelajar SMK, Pengabdian Masyarakat
  topic: keywords
creator: Muhamad Arif Sholikhin
creator: Rhegga Aji Mardiansah
rights: Copyright (c) 2026 Muhamad Arif Sholikhin, Rhegga Aji Mardiansah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 481
ending page: 490
doi: 10.58174/3nbdrc57