LITERASI KEUANGAN DAN DIGITAL MARKETING SEBAGAI PENGGERAK MINAT WIRAUSAHA: PENGABDIAN MASYARAKAT PADA PELAJAR SMK DI YAYASAN PEMBANGUNAN MASYARAKAT SEJAHTERA TANGERANG SELATAN
DOI:
https://doi.org/10.58174/3nbdrc57Keywords:
Literasi Keuangan, Digital Marketing, Minat Wirausaha, Pelajar SMK, Pengabdian MasyarakatAbstract
Human The low entrepreneurial interest among vocational high school students poses a challenge in the digital era, which is full of business opportunities. Limited understanding of financial literacy and digital marketing causes most students to be more oriented as job seekers rather than job creators. This community service activity aims to enhance students' understanding and skills in financial literacy and digital marketing to encourage entrepreneurial interest in the digital era. The implementation method includes material presentations, interactive discussions, and evaluation through pre-test and post-test involving 25 participants from Yayasan Pembangunan Masyarakat Sejahtera (YPMS) South Tangerang. The results show a significant increase in students' understanding of business financial management and utilization of digital platforms for marketing. Activity evaluation obtained an average score of 4.46 with an excellent category, indicating that this program is effective in increasing entrepreneurial knowledge and motivation. In conclusion, financial literacy and digital marketing education have proven to play an important role in fostering the entrepreneurial spirit of vocational students and equipping them with practical skills relevant to starting independent businesses in the digital era
References
Adomako, S., & Danquah, J. K. (2022). Financial literacy and entrepreneurial performance: The mediating role of financial capital availability. International Journal of Entrepreneurial Behavior & Research, 28(4), 843-863. https://doi.org/10.1108/IJEBR-03-2021-0244
Ahmad, S. Z., Abu Bakar, A. R., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: The case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111. https://doi.org/10.1108/IJEBR-08-2017-0299
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324. https://doi.org/10.1002/hbe2.195
Belas, J., Gavurova, B., Schonfeld, J., Zvarikova, K., & Kacerauskas, T. (2022). Social and economic factors in the credit risk management of SME segment. Oeconomia Copernicana, 13(1), 191-223. https://doi.org/10.24136/oc.2022.006
Bucciol, A., Cavasso, B., & Zarri, L. (2021). Can financial education improve financial literacy? Evidence from a pilot study on Italian high school students. Journal of Economic Behavior & Organization, 188, 1107-1128. https://doi.org/10.1016/j.jebo.2021.06.028
Dahmen, P., & Rodríguez, E. (2020). Financial literacy and the success of small businesses: An observation from a small business development center. Numeracy, 13(1), Article 3. https://doi.org/10.5038/1936-4660.13.1.3
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Fang, Y., Hao, C., Gonzalez, L., & Plate, M. (2020). The impact of digital financial inclusion on household financial asset allocation: Evidence from China. Economic Analysis and Policy, 76, 210-231. https://doi.org/10.1016/j.eap.2022.05.010
Fernandes, D., Lynch Jr, J. G., & Netemeyer, R. G. (2021). Financial literacy, financial education, and downstream financial behaviors. Management Science, 60(8), 1861-1883. https://doi.org/10.1287/mnsc.2013.1849
Grohmann, A., Klühs, T., & Menkhoff, L. (2022). Does financial literacy improve financial inclusion? Cross country evidence. World Development, 111, 84-96. https://doi.org/10.1016/j.worlddev.2018.06.020
Jiang, Y., Ho, Y. P., Yan, X., & Tan, K. L. (2021). From unemployed to entrepreneur: The role of entrepreneurial education. Journal of Small Business Management, 59(2), 198-226. https://doi.org/10.1080/00472778.2019.1677662
Kaiser, T., & Menkhoff, L. (2020). Financial education in schools: A meta-analysis of experimental studies. Economics of Education Review, 78, 101930. https://doi.org/10.1016/j.econedurev.2019.101930
Koufteros, X., Verghese, A. J., & Lucianetti, L. (2022). The effect of performance measurement systems on firm performance: A cross-sectional and a longitudinal study. Journal of Operations Management, 32(6), 313-336. https://doi.org/10.1016/j.jom.2014.06.003
Lusardi, A., & Mitchell, O. S. (2023). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5-44. https://doi.org/10.1257/jel.52.1.5
Mohd Suki, N., & Mohd Suki, N. (2022). Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Procedia Economics and Finance, 37, 262-268. https://doi.org/10.1016/S2212-5671(16)30123-X
Ngobo, P. V., & Fouda, M. (2022). Is 'Good' governance good for business? A cross-national analysis of firms in African countries. Journal of World Business, 47(3), 435-449. https://doi.org/10.1016/j.jwb.2011.05.010
Osakwe, C. N., Chovancová, M., & Ogbonna, B. U. (2021). Can micro-businesses leverage on digital marketing? A South African perspective. International Journal of Entrepreneurial Behavior & Research, 27(3), 591-616. https://doi.org/10.1108/IJEBR-11-2019-0634
Raposo, M., & Do Paço, A. (2021). Entrepreneurship education: Relationship between education and entrepreneurial activity. Psicothema, 23(3), 453-457. https://doi.org/10.1108/JSBED-05-2019-0171
Sawyer, K., & Chen, G. M. (2022). The impact of social media on intercultural adaptation. Intercultural Communication Studies, 21(1), 151-169. https://doi.org/10.1080/17475759.2012.739318
Zhang, Y., & Duysters, G. (2020). How do social media marketing capabilities matter? Evidence from China. Journal of Business Research, 117, 799-806. https://doi.org/10.1016/j.jbusres.2018.08.026
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Muhamad Arif Sholikhin, Rhegga Aji Mardiansah (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
